My wife was driving me to work today, as our other car has been on imaginary blocks for awhile, and I noticed a new fancy rock sign by a local apartment complex. The name has been changed to protect the guilty, but let’s call it ‘Divinity Apartments’. Then I started thinking about all the crazy names I had heard for apartment complexes and how ridiculous they all sound considering the state of the buildings. Windows falling out, bricks coming down from the building? No problem, just name your place ‘Paradise Cove’ and all is good. I mentioned this in the car, and my wife said that Seth Godin actually blogged about something similiar today in regards to marketing names. I have to point out that my wife, Brittney, is one of those that compiles our daily business newsletters. Business isn’t her favorite subject, but since she started compiling them I think that she enjoys reading about it. If you aren’t already signed up for it, I would highly suggest you do by going to FundingUniverse.com and inputting your email address on the left side of the page. Anyway, Seth’s entry is about misrepresenting products with exotic names.
Does anyone have any names they have seen that don’t necessarily describe the actual product, or practices that assume the customer is a moron? I can think of many, and if you want to hear them you will have to pay me $9.99….or is that $9.95?
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